9 out of 10
internet users visited a social networking site each month in 2011
of consumers trust peer recommendations
Facebook is the most visited website on the Internet reaching
one trillion page views
on June 30, 2011
The Social Skinny 2012
For every $1 spent,
social media marketing returns
an average of $1.50
Social Media Marketing
Social media and marketing for some businesses is a new concept, but if you look at Facebook, you’ll see how many brands have shed traditional marketing strategies and brought on social media marketing as a solution.
Social media provides businesses a unique opportunity to connect and engage with their current and potential client base on a level like never before. Through social media channels such as Facebook and Twitter, companies are able to effectively manage their online reputation and quickly build a core network of supporters for their brand. Through social channels, companies can learn specific tastes and preferences of their consumers, direct users to their website and other pages; and announce new products, promotions, special offers, sales, contests, and giveaways quickly.
Our campaign managers use proper, custom analytics to measure the success of every facet of your campaign. Using strategic digital dashboards, our experts effectively listen to social channels providing brand reputation management and active customer engagement with timely conversations. With your help, GannettLocal researches your brand and its competition to uniquely develop a custom one-to-one relationship between your local business and its local customer. In turn, our social marketing team fuels your business with the power to gain customer loyalty and meet your marketing goals.
- Generates leads through a creative marketing platform
- Targets very specific online personas
- Provides a great opportunity to market brand to a wider audience
- Sets brand apart from competition
- Allows for one-on-one interaction and raising level of trust and transparency
- Enables effective online reputation management
“Each organization is unique; let us craft a strategy that fits your personality and goals.”
-Krystofer Vanslyke, Social Media Manager
Better Engagement, Better Business
Industry: Regional Electronics Retailer
The Challenge: Client had little to no social media presence but was looking to improve customer relationships and increase customer engagement online.
The Story: Starting from scratch, GannettLocal built new social media profiles, ran a contest designed to increase social community, and created a unique email blast encouraging current customers to connect with the business through social media.
GannettLocal Result: From: 0 Likes To: 9,275+ Likes
Teeing Off in a New Direction
Industry: Local Golf Course Booking Site
The Challenge: Client is a national business that was looking to establish a local brand and grow exposure locally.
The Story: Starting with no local social media exposure, GannettLocal developed a comprehensive social marketing campaign that implemented social media contests, weekly blogs, and email campaigns designed to increase brand awareness and grow the client’s social community.
GannettLocal Result: From 0 Likes To: 2,040+
Fresh Content for a Fresh Institution
“Busy people like me find it nearly impossible to remember to update our social media pages on a daily basis. GannettLocal has taken that pressure away and now the content is constantly fresh. I also like that they allow us to change anything we want and they make sure we are 100% happy before it goes public. GannettLocal is great!”
-Local Performing Arts High School