Retargeting

INTEGRATED MARKETING GUIDE









70%

of retargeted consumers are more likely to complete a purchase

Blackboard 2011

Retargeting

Have you visited a website to learn about a product or service and then eventually moved on looking for the best deal or more information? So do your customers and prospects. However, with a strategic, effective retargeting campaign you can now keep your business visible to those fast clicking web surfers.

Retargeting is a digital marketing strategy that utilizes the placement of expertly crafted ads in front of lost prospects. Without a doubt, some of the Internet users who visit your business’s landing page or website will leave the page without converting. By placing ads for your company in front of the unconverted user, you are able to keep the product or service the user was originally interested in at the forefront of the potential customer’s mind. If you aren’t re-engaging with a potential prospect, you are effectively turning a customer away at the door. GannettLocal offers effective retargeting solutions for local and national businesses looking to turn a bouncing Internet user into a satisfied customer.

Staying Connected Throughout the Sales Cycle

Inevitably, your business’s landing pages and website will attract users who do not take the final action of becoming a customer for your company. Frequently, this is because the potential customer is still researching similar products or services and is not prepared to select a company for their purchase. Retargeting is especially useful for these users because it allows your company to stay engaged with potential prospects as they continue to research which product best suits their individual needs.

Your Digital Billboards

Retargeting advertisements are broken up into two separate categories, basic and dynamic. Basic retargeting advertisements are simple banner ads that appear on a multitude of different websites the user visits, and they speak to a specific product or service your business offers. Put simply, basic retargeting advertisements are cost-effective digital billboards that appear as your targeted potential customers zip across the web.

Staying Dynamic in Your Digital Advertising

While basic retargeting advertisements act as a reminder of your businesses products or services, to a targeted Internet user, dynamic retargeting provides a far more customized advertisement. Dynamic advertisements speaks to a user’s individual interests and recent online activities, directing them to similar products or services on your site. Dynamic retargeting also has the ability to identify the personal tastes and preferences of a potential customer, delivering messaging that are affinity-based, resulting in higher conversions.

It’s All About Conversion

GannettLocal is your partner for digital marketing success. By combining a service such as retargeting into a cohesive, individualized marketing strategy for your business, we work with you to target lost customers, direct them back to your business’s landing page or website through expertly crafted advertisements, and entice them to purchase your product or service through conversational, informative content. Put simply, GannettLocal is your guide to re-introducing, re-engaging, and converting lost customers. Contact one of our digital marketing experts today to learn more about how we can help your business re-engage and convert lost leads.

Product Benefits
  • Increase conversions
  • Maximize front-end campaigns
  • Recapture lost leads
  • Turn lost visitors into customers
  • Increase ROI