FREE PAID MEDIA GUIDE
22%
of PPC campaigns achieve returns in excess of 500%
Hubspot 2011
40% of search engine users
click on the paid links that appear on the top or the right side of search results pages.
eMarketer 2012
Paid Media
Paid media is the process of placing targeted, professionally created textual, image, video, and mobile advertisements on search engines and social networks. These advertisements are used to generate leads and direct traffic to designated landing pages and websites through specific ads that are applicable to relevant search terms within a particular geographic location.
Paid search and social media advertisements are designed to highlight a business’s most attractive and sought-after products, services, and special offers, directing interested Internet users to these features. GannettLocal’s Paid Media team works for you, creating expertly crafted ads that emphasize your company’s most unique qualities and top-of-the-line products.
Product Benefits
- Produces virtually instantaneous visibility on the major search engines
- Allows smaller companies to compete with larger brand companies
- Effectively drives short-term leads
- Provides transparent data and analytics
- Introduces new visitors to your website
- Quickly advertises new specials or services/products
- Targets online searchers who are actively looking for your product/service
- Retarget previously engaged consumers
“Paid Media is the most transparent of all digital products and clearly shows exactly what you are receiving per advertising dollar. It is effective, provides immediate results, and helps bring in new clientele and revenue.”
-Michael McEuen, Digital Product Manager
More Calls at a Lower Price
Industry: Regional HVAC Service Provider
The Challenge: Client had a presence in three different states. Was previously marketing digitally, but was having trouble branding themselves as the premier provider in each different geographic location.
The Solution: GannettLocal designed three different mobile enabled sites equipped with different landing pages that referred to each of the client’s numerous services that utilized unique call to actions referring specifically to one of the three geographic locations as well as the specific service the user landed on.
GannettLocal Result: Decreased clients cost per call from $80.25 to $34.41.
Unique Campaigns for a Unique Business
Industry: Local Power Equipment Provider
The Challenge: Client had been running a PPC campaign with another agency with limited results.
The Solution: GannettLocal took over the campaign and created a new custom landing page designed to speak to the specific service customers were looking to obtain.
GannettLocal Result: Within one month client’s calls increased by more than 30% and doubled their conversion rate.
