FREE SOCIAL MEDIA GUIDE
42%
of consumers prefer receiving promotional emails from companies
Econsultancy, “Habits and Motivations of Consumers” 2010
Email marketing has an average return on investment of
$44.25
DMA 2011
Email Marketing
GannettLocal will deliver your message, whether it is newsletters, promotions, or other advertising information, directly to the inbox of new prospects, and previous customers on behalf of your business. We’ll recommend the best opt-in email lists that target your best prospects, and guide you on what creative approach works best. We provide your business with a well thought out campaign that is affordable, effective and monitored.
Email marketing still yields some of the highest return on investment in digital marketing. Email marketing encourages customer loyalty, builds relationships between a business and its customers, and fosters repeat business.
Product Benefits
- Creates a targeted marketing strategy
- Allows for permission-based and subscriber-driven email campaigns
Healthy Click Rates = A Healthy Business
Industry: Regional Health Network Provider
GannettLocal Result: 25.53% open rate, 5.27% click rate
Keeping Customers Hungry for More
Industry: Local Restaurant
GannettLocal Result: 25.58% open rate, 4.24% click rate
Getting Customers Moving
Industry: Local Moving Company
GannettLocal Result: 23.73% open rate, 5.59% click rate
Excitement Personified
“Holy S@#$! Pardon my French, but we’re at 456 ‘Likes’ where our year-end goal is 500! All this in under 24-hours of launching a promotional campaign.”
