Chris Mellon & Company Custom Home & Remodeling Center fuels low margins with one-stop solution.
Meet Chris Mellon, hands-on business owner who does everything from paying the bills to actual remodeling. Chris has been in business since 1991 and not even the bumps along the road can slow him down. “The biggest lesson I’ve learned is how to survive in this tough economy."
“Marketing and advertising is so important now,” Chris says. "I’ve never really solicited before, but due to the business and this economy, we’ve gone out looking for advertising and marketing solutions.”
That’s when Chris took advantage of a free consultation with a GannettLocal Navigator. He wanted to stay clear of using any 'gimmicky' advertising to get people in the door. “There are so many of our competitors out there with misleading advertising. I don’t have the time for that. We want to be successful when we market, but we also have standards.”
Our local marketing navigation approach helped Chris steer clear of just getting consumers in the door with a free offer. Chris got a sensible marketing roadmap from a group that shared his values.
“There’s real benefit to getting everything in one place. That’s what we do for our customers and our margins are less as a result. There’s real value for the customer there,” Chris said.
And just like Chris is willing to go the extra mile for his remodeling customers, he likes that GannettLocal goes the extra mile for him. “I am very satisfied with the customer service. I am very happy with how everything has been handled.”
Chris’ local marketing roadmap:
- Print ads in community newspapers
- Good offers that deliver committed customers