Brandi Carpet’s weekly sales double.

Meet Chris Brown, owner of Brandi Carpet.  When he came to GannettLocal, Chris was exploring a lot of different online avenues to find customers, but the results weren’t very targeted. And it wasn’t paying off. “Bottom line, I wanted more business. With the Internet you’re in front of everyone and not just your specific local community,” Chris said. “Previous marketing solutions didn’t narrow my audience down to a relevant group that would actually be in need of my services.”

Brandi vanChris needed help navigating through all his marketing options and picking the right roads. That’s when GannettLocal came in view. His Local Marketing Navigator conducted a free consultation and helped Chris understand he needed to create awareness with other paths.

The roadmap combined print ads in community newspapers with pay-per-click ads, online map optimization. And it delivered big results. “Once I increased my print exposure, my weekly sales doubled over what I saw in a good week.

“And sales were 8 times greater than my average week.”

Now that’s one successful local marketing roadmap:

  • Pay-Per-Click Advertising
  • Online Map Optimization
  • Print ads in community newspapers