Discount Emissions and Repair drives 10 more calls a day in a competitive market.

Meet Mike Rowell. He heads up the marketing efforts for Discount Emissions and Repair in Glendale. It’s a tough, competitive market and Mike believes there’s a one-word answer for success:  targeting. 

“Our business is in a neighborhood that’s difficult to be successful in. Targeting our local area is crucial.” That’s why Mike asked a GannettLocal Navigator to steer him in the right direction.

“We had been posting our own ads on Craigslist and Backpage.com. They would draw a few calls. But I thought we could do better.”

And he sure did. With GannettLocal, Mike started targeting people right in the neighborhood who were searching for the word 'emissions' on Google Maps. Over a few months, Discount Emissions started to come up high in the search engine rankings, and the phone started ringing.

“Google Maps has been very successful in getting our business name out to people who are looking for our kind of services online. We get about 10 calls a day now, which I think it great!”

Mike's roadmap for success:

-   Online Map Optimization