Start your local marketing engine with these smart solutions from GannettLocal.
MAP AVE: MAPS PLUS
Get top listings with online local maps to help searchers find you.
Our Maps Plus service provides you with a mobile-ready online storefront along with optimized listings to highlight your address, phone number, and driving directions with online local search providers including Google, Bing, and Yahoo. Google Gold Tags and a video slideshow are provided at no extra charge to help your business stand out in the crowd while improving search rankings. We also provide a monthly review of analytics and performance to keep you on track for long-term success! When someone searches for your type of business – in your area – from their computer or mobile phone, your company name will be sure to show up.
PROFILE AVE: ONLINE BUSINESS PROFILE
Get an online presence even if you don’t have a website.
If you want to increase your online response, but don’t have a website, our Online Business Profiles can move you down the road. We share key information about your business with Google, Yahoo, Bing, and more than 40 other online directories. And your profile comes with a special local phone number that lets you track and listen to the calls that come in from the campaign.
SEO AVE: SEARCH ENGINE OPTIMIZATION
Optimize your keywords so you move up on the Google, Yahoo, and Bing results.
Every day millions of people in your local area use search engines to find products and services. And 90% of those searchers generally click on the links shown on the first page of those results. SEO helps get your business near the top of the organic listings on Google. Yahoo, and Bing. Your Local Marketing Navigator will get know your business, research your industry and your competition, and help you develop a list of keywords online searchers are most likely to use to find businesses like yours. Then help drive your business to become one of the most relevant and important results.
PPC AVE: PAY-PER-CLICK ADVERTISING
Promote your website on the major search engines.
It’s a fact – 40% of search engine users click on the paid links that appear on the left side of search results pages. Your Local Marketing Navigator will help you target users that are searching for your type of business, guiding you through what keywords to use, how to set your budget, and how much to bid on each word. We’ll get you down the road quickly and easily, using our expertise to get the most clicks for your budget and finding the right keywords that deliver the highest value customers to your site.
EMAIL AVE: EMAIL MARKETING
Deliver your message directly to the inbox of new prospects.
We can help deliver your eNewsletter, promotions, or other advertising information right to new prospects with our Email Marketing solution. We’ll recommend the best opt-in email lists that target your best prospects, and guide you on what creative approach works best. And we’ll help you avoid dead-ends along the way, like getting your message caught in spam filters.
BANNER AVE: ONLINE BANNER ADS
Advertise on the local websites your customers visit.
Help your business stand out online by putting your message on websites your customers visit to get their local news. Your Local Marketing Navigator will help you steer through the most popular news sites, like azcentral.com, and select the pages for your ad to appear. We’ll recommend the most effective shapes and sizes, and then target your ads by zip code to reach only the visitors in your neighborhood.
PRINT AVE: COMMUNITY PRINT ADS
Put a special offer in the community papers and stand out.
The community sections of top newspapers, like The Arizona Republic, are the most popular places people go to catch on local news and see ads from businesses like yours. Your Local Marketing Navigator will get your ad in front of tens of thousands of new customers, right in your community. And you don’t need to go big to get noticed. Quarter-page and eight-page ads with a bold offer or special promotion are just the right size to drive big results.
FLYER AVE: LOCAL FLYERS
Target your best areas for special events and promotions.
Turn to your GannettLocal Navigator when you’ve got a special event, grand opening, or new promotion. They’ll help you get the word out to your neighborhood with bright, glossy, full-color, 8 x 1 flyers in your community newspaper. Targeted by zip code to the reach your highest-potential prospects, Local Flyers are a smart way to get new customers to turn the corner and visit your business.