We travel the local marketing roads with business owners like you. We’ve mapped the most successful tools and techniques to fuel your growth engine.

At GannettLocal, we know what it takes to get your business on the map with customers in your area.  Check out these top local marketing tips for your industry.

Auto Services & Repair

1. Drive new movers to your business with an email program that delivers a 'welcome to the neighborhood' offer.
2. Persuade new customers to try your services by using a discount offer in a pay-per-click promotion.
3. Drive up your online search rankings by targeting your five top services with five key words or phrases that appear consistently throughout your website.
4. Get the phone ringing by optimizing your position on local search engine maps.
5. Use quarterly flyers to create interest in seasonal auto maintenance.

Discount Auto Emissions and Repair – Google Maps Gets the Phone Ringing

• Get the Buzz

Consumer Service Businesses & Retail Stores

1. Help new customers find your business online by optimizing your ranking on search engine maps.
2. Drive more people to your website by using key words to move up in search engine results.
3. Get last minute appointments by promoting special offers with pay-per-click ads.
4. Announce new services and products to new prospective customers through targeted email pushes.
5. Generate buzz about new locations with color flyers in targeted neighborhoods.

Kosmo’s Dog House – Small Ads Deliver Big Results

• Get the Buzz

Health Services

1. Improve your Internet presence, even if you don’t have a website, by listing your service in local online business directories.
2. Drive new patients to your door by making it easier for people to find you online through search engine optimization.
3. Make prospective patients aware of your service by sending out quarterly educational email newsletters.
4. Extend your personal touch to the community by featuring your professionals in local newspaper ads.
5. Help new patients find you online by using your practice specialties as search engine optimization key words.

Sun Valley Lodge – Use the Internet to Supplement Word-of-Mouth Advertising

• Get the Buzz

Law Firms and Solo Practices

1. Target new clients for your firm by buying pay-per-click ads featuring your specialties like DUI, Family Law, or Accident Lawsuits.
2. Make sure your firm’s specialties and your partner credentials are used as keywords on your website to improve search engine rankings.
3. Demonstrate your community involvement – and get your firms name out – by advertising in community newspapers.
4. Announce new partners with a targeted email campaign.
5. Get your firm listed in online business directories to drive more new appointments.

Laboy Law  - Digital Markets Experts Handle Online Programs

• Get the Buzz

Remodeling Contractors

1. Get more referrals by featuring your satisfied customers in your community print ads.
2. Look for new business by targeting color flyers in areas where you have just completed a remodeling project.
3. Make it easy for new customers to find you, even if you don’t have a website, by listing your company in online business directories.
4. Be in the right place at the right time by placing online banner ads on home improvement sites.
5. Drive more phone calls by ensuring your business gets top listing on local online maps.

Chris Mellon & Company – SEO and Print Ads Work Together

• Get the Buzz