Free business advice from our Local
Marketing Navigators and business owners.
Every day, our Local Marketing Navigators talk with hundreds of lawyers, auto repair shop owners, local retailers, home contractors, and other local business owners just like you. We’re happy to pass along some of the best local marketing rules of the road they have for fueling business growth.
For Auto Repair Shop Owners
Get the phone ringing with Google Maps
Mike Rowell, who runs the service department at Discount Auto Emissions and Repair, has been getting 10 calls or more a day since his GannettLocal Navigator recommended Google Maps optimization. Getting top map position targets people who have just moved into the state and need to get their emissions testing done.
For Business Service Owners
Use small print ads to deliver big results
Kat Lange-Richards, owner of Kosmo’s Dog House, said it’s critical to advertise to get new customers. On the advice of her Local Marketing Navigator, she switched from putting ads in magazines to using small ads in community newspapers. The ads worked better and she saved money, too.
For Health Services
Extend your personal touch into local marketing
Mike Kloberdanz, Marketing and Resource Development Director for Sun Valley Lodge, knows the value of using the personal touch to develop strong word-of-mouth referrals from his patients and their families. And why you need to supplement it with digital tools as well.
For Lawyers
Don't try to do it all yourself
Julio Laboy, Managing Attorney at Laboy Law, knows how precious time can be when your billing rate is $500 or more. He relies on his Local Marketing Navigator to handle the firm’s search engine, pay-per-click, and map optimization programs. Working with the experts gives Julio more time to spend with his clients.
For Remodeling Contractors
Avoid vendors with gimmicks and misleading advertising
Chris Mellon, owner of Chris Mellon & Company Custom Home & Remodeling Center, wants other business owners to watch out for 'hard sell' vendors. “I just don’t have time for that.” Instead, Chris turned to us for a one-stop solution including SEO and print ads. “The price was reasonable and it’s a benefit to get everything in one place.”