Q&A with customer – Remodeling Contractors

Remodeling Contractors“We help remodeling contractors like Chris Mellon”

Name: Chris Mellon, Owner, Chris Mellon & Company Custom Home & Remodeling Center

Founded: 1991
Q: What’s your role in the business?
A: I do everything from the bills to the actual remodeling.

Q: What’s the number one lesson you’ve learned in running or managing your business?
A: The biggest lesson I’ve learned is how to survive in this economy. You have to deal with people’s wishes and wants, and direct them to make the right choices.

Q: What has been your experience with marketing your business?
A: Marketing and advertising is so important now. I never really solicited much before. But due to the size of the business and this economy, we've gone out looking for advertising and marketing solutions. There are so many competitors out there with misleading gimmicks and advertising. I just don't have time for that. Consumers come in asking for something for free and that's just not the way it works. We want to be successful when we market, but we also want to have standards.

Q: Why did you choose to work with GannettLocal?
A: The price was very reasonable and that really sold me. The other local papers have much lower circulation and less reach. It's also a benefit to be able to get everything in one place. That's what we do and our margins are less as a result. There's value for the customer there.

Q: How do you feel about GannettLocal's customer service?
A: I'm very satisfied with the customer service and you were very willing to rectify any errors to be sure that I was happy. By way of contrast, Yellow Pages made a mistake and didn't bother to correct it or refund my money. I'm very happy with how it's been handled so far.