Q&A with customer – Law Firms and Solo Practices
Julio Laboy
Name: Julio Laboy, Managing Partner, Laboy Law Office
Founded: 2009
What they do: Criminal defense law in the Phoenix metro
What they do: Criminal defense law in the Phoenix metro
Q: What inspired you to found your own business?
A: The founding attorneys, Julio and Melanie Laboy, both worked in the Maricopa County Attorney's Office as criminal prosecutors. That helped them learn how to build a strong defense, and they wanted to bring those skills to the Phoenix area.
A: The founding attorneys, Julio and Melanie Laboy, both worked in the Maricopa County Attorney's Office as criminal prosecutors. That helped them learn how to build a strong defense, and they wanted to bring those skills to the Phoenix area.
Q: What marketing had you been using prior to working with GannettLocal?
A: We'd used Arizona Republic ads.
A: We'd used Arizona Republic ads.
Q: How was that working?
A: It worked pretty well, but we felt we needed to do more to increase our web exposure.
A: It worked pretty well, but we felt we needed to do more to increase our web exposure.
Q: What marketing or business problem were you trying to solve when you signed on with Gannett Local?
A: We were trying to increase web exposure.
A: We were trying to increase web exposure.
Q: What GannettLocal services did you take advantage of?
A: The Google Maps program and the search engine optimization (SEO) services.
A: The Google Maps program and the search engine optimization (SEO) services.
Q: What results have you had?
A: We expanded our office in Downtown Phoenix and have seen the number of calls increase. With regards to Google Maps, we're on the first page of search engines for several popular keywords and phrases. As we implemented Maps, there were several keywords we wanted to target that didn't provide Maps results. Our Local Marketing Navigator explained how to get exposure for those terms using organic SEO.