Q: What does your business do?
A: We're a not-for-profit assisted living and retirement community.

Q: How long have you been in business and what's your role?
A: Sun City Lodge has been in business for 40 years. I've personally been with Sun Valley for three years. My specialty is not-for-profit work. I like to work closely with people who need help, and I wear a lot of hats.

Q: What's the number one lesson you've learned in working in the health services industry?
A: The key cornerstone is the personal touch. You have to spend time with people and not rush things. Especially with the community and customers that we serve, it's important to take that extra time.

Q: What's some advice that you can give to other's in your industry?
A: I always think of something a former colleague of mine invented, called a "say-do ratio". It's important to actually follow through and do the things you promise. You can't just say things without backing them up.

Q: What marketing or business problems were you trying to solve when you contacted GannettLocal?
A: We don't have a large Internet presence yet, so we wanted to improve that. While you can't do better than word of mouth, you also can't depend on that. Instead, I like to think about using the internet to supplement word of mouth. When someone finds us online, I can direct them to the satisfied customers to learn more about us, and when we get calls because of word of mouth, I want to direct them to our website to learn more about why we're the right choice.

Q: What programs did you choose, and why?
A: We're focusing on improving our SEO so that it's easier for interested people to find us online. It's so important to be able to be found online. Later we're going to look into the Google maps optimization and Pay-Per-Click advertising.