Q: What does your business do?
A: We offer dog grooming and training services, as well as sell pet supplies.

Q: What made you want to start your own business?
A: I've always been interested in dogs. And after my dog shelter dog, Kosmo, passed away, I wanted to do something to honor him. Kosmo's Dog House is a place where his memory can live on.

Q: What's the number one lesson you've learned in running or managing your business?
A: You're married to it! Your business really takes over your attention.

Q: What advice can you give to other business owners?
A: You have to be careful with how you buy and how you spend money - especially in this economy. Additionally, to get people to come in, you have to advertise. But if you can't afford it, you can't get business. It's a vicious cycle.

Q: What kind of marketing were you doing before working with GannettLocal?
A: Some print ads with local magazines. None of it has worked as well as we would have liked.

Q: What marketing or business problem were you trying to solve?
A: I wanted to find out what our main market was, and how to target them. We wanted to target the local market, as well as use the right medium to reach them. We have a lot of older customers, and trying to reach out to them online might not be as effective.

Q: Which of the GannettLocal services have you implemented and how has it worked?
A: We implemented print ads, and they've worked very well. We got more responses with our little GannettLocal ad run for 3 days than a half-page, color ad in a local magazine.