Q&A with customer – Auto Services & Repair
“We help auto repair and service business owners like Mike Rowell”
Name: Mike Rowell, Discount Emissions and Auto Services
Location: Glendale, AZ
Q: What's the number one lesson you've learned in running or managing your own business?
A: You always have to try and cut cost.
A: You always have to try and cut cost.
Q: What advice can you give to other small business owners?
A: Our business is located in a neighborhood that is very competitive and difficult to be successful in. Targeting our local area is crucial. For that, the Google Maps optimization that GannettLocal offers has been useful.
A: Our business is located in a neighborhood that is very competitive and difficult to be successful in. Targeting our local area is crucial. For that, the Google Maps optimization that GannettLocal offers has been useful.
Q: What marketing were you doing prior to working with GannettLocal? How was it working?
A: We posted our own ads on Craigslist and Backpage.com. The Craigslist ads would draw in some calls, but I thought we could do better if we tried some advertising in different places.
A: We posted our own ads on Craigslist and Backpage.com. The Craigslist ads would draw in some calls, but I thought we could do better if we tried some advertising in different places.
Q: Why did you decide to work with GannettLocal?
A: They offered programs that let us target our local neighborhood. We wanted to direct people who were searching "emissions" on Google in our area so they would see us come up high in the results.
A: They offered programs that let us target our local neighborhood. We wanted to direct people who were searching "emissions" on Google in our area so they would see us come up high in the results.
Q: What were the results of your Gannett Local campaigns?
A: The Google Maps program has been successful in getting our business name out to people looking for the services we offer online. We get about 10 calls a day as a result, which I think is great.